Fornite 5G Stadium
The pandemic brought on many limitations to fans and the Super Bowl, leaving many to wonder how the game would hold up to years prior. We needed to show how the power of Verizon 5G could bring the ultimate Super Bowl experience to millions of fans in a year where we were unable to enjoy all the in-person magic of the Big Game. We needed to turn the restrictions caused by the pandemic into an opportunity to demonstrate the unifying power of Verizon 5G. By going virtual, we could actually create a more connected Super Bowl experience than ever before.
We worked with a team of the best Fortnite builders in the world to bring Verizon 5G Stadium to life. Then in the week leading up to Super Bowl LV, we partnered with a massive group of entertainment, NFL, and gaming influencers to host two primetime livestreams on Twitch, with simulcasting across all of Verizon’s social channels. We re-created live fan interactions in-game through “avatar-to-avatar” meet and greets between fans and NFL players. And America’s biggest gamers connected with 40 million fans in the stadium, making this the most attended Super Bowl stadium in history.
40M players witnessed the stadium in-game, 5M+ tuned into the livestreams on Twitch, 1.5M played stadium games, all resulting in Verizon being the most discussed telco during Super Bowl week, and delivering Verizon’s largest activation in their history.
